BUSINESS UPDATE: Destiny USA Sees an ‘IKEA Bump’

Official: domestic traffic at mall up 6%

The much-anticipated grand opening of the IKEA Syracuse at Destiny USA in November had some customers lined up as early as 4:30 a.m., and in the nearly eight months since, the momentum appears to continue.

Traffic at the mall has been up since IKEA opened, and that increase has remained consistent, according to Samantha Marra-Marshall, director of marketing for Destiny USA.

“Year-to-date, we have seen domestic traffic from Placer.ai over 6%,” she said. “That shows a very strong partnership, I would say, between IKEA and Destiny USA. I think together we’re creating a stronger destination.” Placer.ai is the company Destiny USA uses for tracking…

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