One of the most recognizable HBCU Marching bands in America has traded its Columbia blue uniforms for another American classic. Southern University’s Human Jukebox is starring in Gap’s latest national denim campaign.
The collaboration places the famed marching band at the center of a fashion rollout centered on individuality, confidence, and personal style.
Released just before the start of HBCU football and homecoming season, the campaign features Southern’s student musicians dressed in matching dark-wash denim and classic white T-shirts. Custom jackets carry Southern University patches and design elements inspired by the band’s traditional uniforms…