About 3 million tourists said “Howdy” to Fort Worth during the World Cup.
Cowtown saw a significant economic impact as global visitors descended upon the city in June and July during the 2026 FIFA World Cup. Watch parties helped draw millions to Sundance Square and the Fort Worth Stockyards while shuttle buses took others to city attractions and shopping areas.
Numbers of visitors to Fort Worth were 9% higher than usual summer numbers, Drew Hays, vice president of sports at Visit Fort Worth and executive director of the Fort Worth Sports Commission, told city council members during a presentation Aug. 4…