*New Birth Missionary Baptist Church, the Atlanta-area megachurch led by Senior Pastor Jamal Harrison Bryant, is advancing a bold and expanding vision for what the modern Black church can represent in America, positioning faith institutions as engines of economic development, civic engagement, and long-term community wealth creation.
Under Bryant’s leadership, New Birth is actively redefining the intersection of ministry and movement-building, asserting that the Black church must function not only as a spiritual refuge, but also as a central driver of economic infrastructure in communities of color.
The church first captured national attention in 2025 through its highly visible Target Fast initiative, a coordinated consumer and advocacy campaign calling for sustained corporate accountability and investment in Black communities following the rollback of several DEI commitments…