Western wear brand Ariat is gearing up to celebrate its grand opening on South Congress Avenue, but it’s not just throwing a party for itself — it’s getting the whole block involved. The first Ariat store in Austin, and third in Texas, will host a two-day block party and passport crawl in partnership with local businesses from 11 a.m. to 2 p.m. this Saturday, April 25 + Sunday, April 26. Ariat will also give out a free pair of jeans (and help style them, if you wish) to the first 50 people in line on both days. Note: The store opens at 10, but giveaways don’t start until 11.…
The event
- Flash tattoos from Southside Tattoo
- Live music at White Tiger and Tiger’s Den