BATON ROUGE — LSU running back Caden Durham has signed an NIL deal with REIGN Total Body Fuel.
The popular energy drink company signed Durham, a junior, and his former high school teammate, Alabama quarterback Keelon Russell, to represent their brand. Both athletes will be incorporated into the brand’s marketing, social media content and community initiatives.
“Together, they represent REIGN’s core: speed, discipline and performance training. The former teammates and lifelong friends exemplify speed and versatility at their respective positions, driven by the same performance mindset,” REIGN said in a news release…