A Vancouver-based online furniture dealer is crossing the border for its first brick-and-mortar U.S. outpost, landing an 8,241-square-foot space in Lincoln Square North at The Bellevue Collection. The expansion marks another move by digital-first home brands to test physical showrooms in busy, high-income markets. In Bellevue, that likely means styled room vignettes and a compact, service-driven store instead of a cavernous warehouse stacked with boxes.
As reported by the Puget Sound Business Journal, the Vancouver, British Columbia-based dealer has signed the lease for the 8,241-square-foot Lincoln Square North space. The April 23, 2026, report described the move as part of “a broader brick-and-mortar push” for the online retailer, signaling that this is not just a one-off experiment.
Why Bellevue?
Downtown Bellevue’s shopping core pulls in affluent residents, office workers and visitors, making it a natural first U.S. stop for cross-border retailers looking for deep pockets and steady foot traffic. According to The Bellevue Collection, the mixed-use campus links Bellevue Square, Lincoln Square and Bellevue Place into a dense cluster of shops and restaurants that keeps people circulating.
Canadian brands have already been testing those waters. Earlier this year, Vancouver footwear label Vessi opened its first U.S. store at Bellevue Square, a milestone announced via PR Newswire. The new furniture showroom would add another Canadian name to that growing roster, reinforcing Bellevue’s role as a gateway market just south of the border.
DTC Brands Testing Showrooms
Across the industry, digitally native home brands have been rolling out physical locations to give customers a place to sit on the sofa before they click “buy.” Furniture Today noted dozens of new openings and updates in the first quarter alone, highlighting how many direct-to-consumer players are now betting on showrooms…