The Alabama food scene is getting a fresh injection of Southwestern flavor. Barberitos, a fast-casual burrito brand known for its health-conscious customizable menu, has officially signed a five-unit franchise agreement to enter the Birmingham and Tuscaloosa markets.
Barberitos is an Athens, Georgia-based, fast-casual Southwestern grill centered around a “better burrito.” Founded in 2000, the chain offers a fully customizable menu of burritos, tacos, bowls and salads built to order with fresh ingredients.
The chain already has some locations in Alabama in four cities:
- Auburn
- Dothan
- Prattville
- Wetumpka
New Barberitos locations coming to Birmingham + Tuscaloosa
The expansion is spearheaded by franchisee Kevin Gessert, a University of Georgia alumnus who first encountered the brand during his college days in Athens…