From Grocery Runs to Vacation Planning, Busy Families Are Buying Back Their Time

We all lead busy lives—but how do you value your time?

A local woman who created a personal assistant company two decades ago found that lately, a number of professionals and dual-income families are outsourcing things like household chores and vacation planning—placing a higher value on time than ever before.

Dani Murray is a professional problem solver. She created Boston Personal Assistant—a personal concierge service—20 years ago. It was when she was working for a luxury hotel on Newbury Street that she started running errands for guests and realized the demand was high enough to start her own business…

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