There’s a burger spot in Indianapolis that locals treat like a personal discovery, even though it’s been sitting right there on Keystone Avenue the whole time, completely unbothered and absolutely delicious.
Flamme Burger doesn’t need to advertise itself aggressively, because the people who’ve eaten there do that job for free and with genuine enthusiasm.
Word of mouth is the most honest form of marketing there is.
And when the word of mouth is this consistent, you start to pay attention…