CINCINNATI (CINCINNATI ENQUIRER) -Supermarket giant Kroger has clipped Red Bull’s wings as the grocer has stopped selling the popular energy drink at all its stores and fuel centers nationwide, the supermarket giant confirmed to our media partners at the Cincinnati Enquirer.
The last of the product by the Austria-based beverage company was sold in August and its coolers and displays were removed from stores as of Aug. 31, company officials said. They declined to explain why the grocer stopped selling the product, even as it continues to sell other energy drink brands, such as Monster, Alani Nu, Bloom, Rockstar and NOS.
Kroger vows to push back on higher prices amid Boar’s Head disruption
The disappearance of the brand follows the partial vanishing act by premium deli meat brand Boar’s Head in some Kroger stores in Greater Cincinnati. It also comes as Kroger’s new CEO Greg Foran has vowed to push back against higher prices from food companies and other suppliers as lingering inflation weighs on shoppers. On a Sept. 11 conference call, Foran said he wouldn’t tolerate vendors “using inflation” to boost their sales when customers were clearly “under pressure.”
Officials with Red Bull did not immediately respond to a request for comment…