Hankook Tire is expanding its Drive & Learn program for 2026 with four regional events and the debut of the Tennessee Proving Grounds, an off-road performance track at its U.S. manufacturing facility in Clarksville, Tennessee.
The program moves beyond classroom training. Hankook said it offers dealers, industry media and partners firsthand opportunities to validate product performance in real-world driving environments. The series runs from May through October and aims to strengthen product knowledge and sales readiness.
Drive & Learn Program Launches 2026 Series
Hankook launched the first event of the 2026 series at its Tennessee plant in Clarksville. The event featured the Dynapro AT2 Xtreme, Dynapro XT, Dynapro MT2 and the new Laufenn X Fit AT2.
The series provides direct exposure to Hankook’s key brands, including Dynapro for SUVs, associate brand Laufenn, EV-exclusive iON and the Weatherflex all-weather tire.
Tennessee Proving Grounds Debuts
The event marked the official debut of the Tennessee Proving Grounds. Hankook developed the facility to support dealer engagement, product education and structured performance validation…