If the past year or so of menu launches have taught us anything, it’s that consumers really, really want more protein from restaurants. Many are even willing to pay more for such options.
Chick-fil-A has experienced this demand within its own restaurants, as more customers order menu hacks such as replacing the hash browns in their morning Scramble Bowl with nuggets. Now the chain is testing whether it can formalize such hacks operationally while meeting increasing demand.
From now through early fall, Chick-fil-A is testing a Protein Scramble Bowl, as well as double protein on salads. Through Sept. 5, it is testing salads as a meal…