Dallas could soon land another major piece of the Y’all Street movement.
On Wednesday, the Dallas City Council will consider an incentive package worth up to $18.5 million to attract Morgan Stanley to Dallas. If approved and accepted by the company, the deal could bring approximately $800 million in investment and as many as 3,800 jobs to Uptown and downtown Dallas. In exchange, the global financial firm will temporarily set up shop in downtown’s iconic Fountain Place tower while awaiting construction of a new skyscraper at McKinney Avenue and Fairmount Street in Uptown, where it will maintain a new regional headquarters.
While some reports indicate Morgan Stanley might select the Atlanta suburb Alpharetta to plant a new hub, Dallas has all the Y’all Street hype going for it. As far as branding goes, Mayor Eric Johnson and other city boosters have taken the show on the road, promoting Dallas as a business-friendly city with a swelling financial services industry…