As Ascue’s Auto Body & Paint Shop CEO and Ascue Capital founder and CEO, Craig Ascue, along with his family, runs the family business that his father, Timothy, opened in 1968.
Over the decades, customers and friends throughout the community have continued to support the company because of the shop’s commitment to its customers, both old and new. “We understand the value of good business practices. Our continued willingness to have an entrepreneurial spirit is reminiscent of what my dad had when he started the shop, when everyone said he couldn’t,” Ascue said.
For Ascue, owning a generational business in Mount Pleasant means leadership, which he defined as “setting a strong foundation for everything that happens next.” That includes building character along the way by having the right attitude, taking the correct actions, being consistent with decision-making and focusing on the work the shop does as a team. “Everything does not go right all the time, but it has to start and end with integrity,” he said…