CITY Furniture is changing its name to CITY HOME as the Florida retailer expands beyond furniture into appliances, kitchens, closets, flooring and home technology.
The move follows a broader expansion aimed at customers moving into new homes. Before the pandemic, about 40% of CITY’s customers were moving or building homes, according to the company, and many needed furniture, appliances and other products at the same time. CITY responded by adding categories that often required separate trips to appliance dealers, kitchen suppliers and other retailers.
“What we’re finding is our customers are asking for more,” Chief Executive Officer Andrew Koenig said. “We’ve always been asking, how can we help? The shopping experience to move into a new home or build a new house is really difficult.”…