Arrive Alive: Arizona campaign aims to reduce serious crashes

The Brief

  • The Arizona Department of Public Safety is launching a five-year initiative called “Arrive Alive” to reduce serious crashes.
  • The campaign focuses on high-visibility enforcement, public awareness, and technology to prevent fatal accidents caused by driver choices.
  • DPS is partnering with Uber and Lyft to offer discounts to Arizona riders over the Fourth of July weekend.

PHOENIX As the Fourth of July approaches—one of the busiest travel weekends on Arizona roads—the Arizona Department of Transportation is launching a five-year commitment to reducing serious crashes.

What we know:

The Arizona Department of Public Safety—in partnership with the Governor’s Office and ADOT—is launching a public safety initiative called “Arrive Alive,” aimed at reducing fatal and serious injury crashes.

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