One of Omaha’s most storied radio names is coming back. Walnut Media has acquired AM 590, formerly KXSP-AM, and secured FCC approval to restore the WOW call letters to the frequency, with a relaunch as a full-service ESPN Sports Talk station set for July 6.
The frequency has been silent since February, when SummitMedia signed off KXSP after selling the land on which its transmitter was located. KXSP had been running the national ESPN Radio lineup following the departure of its local shows and had lost play-by-play rights to the University of Nebraska the previous July.
Those rights will return to 590 WOW, which will carry Husker Football, Men’s and Women’s Basketball, Volleyball, and Baseball, along with Sports Nightly…