Kyle Wiborg first learned about Rita’s Italian Ice & Frozen Custard while stopping at an airport and became an instant fan. When the brand announced it was looking to grow its Dallas footprint, the entrepreneur, belonging to a family experienced in franchising jumped at the opportunity with a deal for 10 dessert shops.
Dallas-based entrepreneur Kyle Wiborg is well-versed in the language of franchising.
His father, Steve, has worked on both sides of the franchise model, in the corporate space and as an owner with brands such as Burger King and Taco Bell. Wiborg, meanwhile, has spent the last several years in finance, regularly working with different restaurant brands on deals.
However, while the model was something that had garnered his interest as a path to own a business, he wanted to wait for the right concept. That brand ended up being Rita’s Italian Ice & Frozen Custard, a dessert concept he stumbled across once while traveling through an airport…