Scott Porter is a serial entrepreneur, brand-experience architect, and unabashed “taco whisperer.” He is the founder and owner of San Diablo Artisan Churros, a gourmet churro company on a mission to fill lives with happiness—one churro at a time. Since 2016, San Diablo has served literally millions of churros at 9,000+ events and sold 35,000 churro-making kits worldwide. Most recently, Scott launched frozen Take & Bake churros and a freeze-dried, shelf-stable snackable Itty Bitty churros for retail grocers, restaurants, and foodservice. The brand is a seven-time Best of State pastry winner in Utah with $5.9M in lifetime sales.
Across the nursing-home, luxury-airline, and gourmet-food industries, Scott’s framework for elevated, human-centered brand experience has driven measurable results: a turnaround from bankruptcy to $4.5M within a year in a market with 200 direct competitors, and an airline Net Promoter Score of 91 (industry average ~15), fueling loyalty, profitability, and operational excellence.
Before San Diablo, Scott was co-founder/CMO at Surf Air (taken public at a $1.42B valuation); executive director of two nursing homes and a home-health agency in Southern California; co-founder of the NGO Singular Humanitarian; and a management consultant with Gartner (formerly CEB), InsideOut Development, and General Assembly. For more than 20 years he has trained Fortune 500 executives and leadership teams—in English and Spanish—keynoted industry conferences, and guest-lectured at USC, BYU, the University of Utah, Utah Valley University, Utah State, and Thunderbird…