Crunch Fitness is making a major push into the Portland region and beyond, with franchisee Fitness Ventures LLC opening three new locations this summer in Troutdale, Salem, and Vancouver, Washington, all debuting the brand’s next-generation Crunch 3.0 format, and each one represents a $5 million investment.
In Troutdale, the new 55,000-square-foot gym is coming to 2457 SW Cherry Park Road, making it one of the largest fitness facilities in the eastern Portland metro. In Salem, Crunch will open a 50,000-square-foot location at 2025 Lancaster Drive NE this summer. And in Vancouver, the existing Crunch Vancouver Plaza is being completely reimagined at 7800 NE Fourth Plain Blvd with a fresh 50,000-square-foot space while the current location stays open throughout construction so existing members aren’t interrupted.
All three locations will debut the Crunch 3.0 design, a reimagined gym format that blends modern aesthetics with an expanded amenities package including top-tier cardio and strength equipment, dedicated group fitness studios, Hot Yoga, cycling classes, a HiitZone functional training area with indoor turf, tanning, HydroMassage beds, red light therapy, Kids Crunch babysitting, and full-service locker rooms with showers and a sauna…