BUFFALO, N.Y. (WKBW) — Buffalo hip-hop artist and fashion designer Da’Mon Gross is preparing to release his newest album, “Fire in My Veins,” on Aug. 14 on streaming platforms and he hopes it sparks something deeper than just a playlist.
Gross, 24, who performs under the stage name “Guice Valore”, attends Villa Marie College, where he also records his music.
“So Valore is actually like a spin-off of valor, which means a warrior, fighter,” Gross said.
Gross has been making music for more than a decade, recording his first song with his cousin at age 12. He said it wasn’t until high school that he began to take it seriously…