Americans spend a lot of money on eating out—in 2024, that totaled $1.54 trillion, or nearly 59% of all food spending. So, it’s only natural to want the best bang for your restaurant dollar.
Value has become a key component of what diners look for when they eat out, with more than 7 in 10 consumers eyeing menus for value meals. At the same time, many diners also look for something new and exciting, hoping to sample new flavors or food with ingredients that are too expensive to make at home.
Many ethnic cuisines also provide a lot of value because they aren’t as expensive to produce. Many Mexican dishes fall into this category because tortillas are cheaper to produce than bread. Many Asian cuisines, including Chinese, Filipino, and Cambodian food, also rely on low-cost ingredients and simple food preparation techniques…