South Plains producers turn to new technology to sustain ranching legacy

LUBBOCK, Texas (KCBD) – Farmers and ranchers met at the National Ranching Heritage Center for the Ranching Technology Summit on Wednesday.

Jim Bret Campbell, executive director of the Heritage Center, said the industry needs new innovation.

“We focus here at the Ranching Heritage Center on the heritage of ranching. And we tell that story…over the past 200 years. But there have always been innovations in ranching. And we’re really blessed right now to be in an era where there is so much innovation and so many tools and resources available to really help make ranching successful,” Campbell said…

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