Lubbock’s Oldest Radio Station Turns 99: What Life was Like in 1927

Lubbock’s longest-running radio station, KFYO, celebrates 99 years on the air on September 6, and it had us thinking: What was life like for the average Lubbockite 99 years ago?

A Day in the Life: Lubbock, 1927

The Avalanche-Journal, as it was called back then, was filled with local stories and ads for great deals on jewelry, clothing, and services we may find interesting. For instance, you could visit the Anderson Bros. Jewelers for diamonds and watches as gifts for your graduating senior.

Speaking of graduation, what says ‘perfect gift’ for the Texas Technological College (now known as Texas Tech) class of 1927 more than greeting cards and sweets from Norris Candy? You can’t go wrong when the newspaper ad assures you that they will be “enthusiastically appreciated by the graduate.”

Perhaps clothing was more your style. Florsheim shoes from Barrier Bros. just $10. Hosiery for just $1.59. Not interested? Oh, I see. You’re one of them “big spenders.” Well, then allow me to introduce a great deal on a brand new Greater Oakland Six sedan for a pricey $1,095

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