- Jim Dahle, an ER doctor, launched “The White Coat Investor” to aid doctors financially.
- Dahle’s platform offers free financial advice, helping doctors avoid common money mistakes.
- By 2018, demand grew, leading Dahle to reduce ER shifts to expand WCI services.
SALT LAKE CITY — Jim Dahle was ticked off. Not incensed, exactly, but definitely perturbed.
He was doing his residency at a hospital in Tucson, fresh out of the University of Utah Medical School. His specialty was emergency room medicine. Since most of the ER work was at night, that freed him up during the days to focus on how he was going to spend the money that would come rolling in once he finished his apprenticeship and became a full-fledged doctor.
He’d hired a financial adviser to help him negotiate the stock market, only to discover that he was not just paying a fee to the expert, but also a commission for the stocks he was buying…