ROCHESTER — The University of Rochester is consolidating its healthcare branding under a single name, announcing that both UR Medicine and the University of Rochester Medical Center will be unified as “University of Rochester Medicine.”
The change establishes one identity for the region’s largest academic health system, bringing together its clinical care, research, and education operations under a single brand.
Officials said the transition is intended to simplify messaging and better reflect how the system already operates as a connected enterprise across patient care, scientific research, and health sciences education…