Dive Brief:
- Gelson’s Markets has opened a second location under its ReCharge by Gelson’s convenience store banner, the grocer announced on Tuesday.
- The 5,384-foot store in Costa Mesa, California, features 40 electric-vehicle power stations operated by Rove, an upstart charging center developer.
- Like the original ReCharge by Gelson’s location, the new store offers an area for customers to work or relax while their vehicles charge.
Dive Insight:
The new ReCharge by Gelson’s store includes a lounge and restroom along with charging support staff during the day and security at night. It features direct-current fast chargers from electric vehicle manufacturer Tesla and Swiss power equipment supplier ABB.
“Partnering with Rove on a second location is an exciting next step in our commitment to convenience and accessibility,” Gelson’s President and CEO Ryan Adams said in a statement.
The new convenience store’s offerings include fresh produce, snacks, beverages and pasta in addition to sandwiches, pizza, chicken wings, hot dogs and soups…