D&W Fresh Market in Grand Rapids, Michigan, partnered with a neighboring fitness studio, Spoke Cycle and Strength, for a free community event tied to its Spring Refresh marketing campaign.
Located just two doors apart in the same plaza, the partners held free yoga and cycling group workouts that connected healthy routines with a reason to shop local.
Following the workouts, attendees moved from the studio to a curated Fuel Station that featured fresh functional juices, mimosas, seasonal fruit and other items.
Each guest left with a Spring Refresh bag filled with produce, reusable shopping bags, grocery coupons and an overnight gym duffel…