May 14, 2026 | 12:30 pm
With barely a year under its belt, Pür & Simple is doubling down on San Antonio. The Montreal-based brunch chain is opening a second location at 5730 UTSA Blvd in the ambitious Merc development.
The concept made its Alamo City debut in July 2025 at 20821 US Highway 281 N in Stone Oak. Since then, it has become a popular neighborhood haunt for Benedicts, fluffy pancakes, and, naturally, poutine.
Pür & Simple is part of the breakfast boom that has swept North America over the past decade, fueling the growth of concepts like Snooze A.M. Eatery and First Watch. The chain serves a vast menu of morning standbys from hash browns loaded with bacon, cheese, and peppers to delicate crepes stuffed with strawberries, bananas, and hazelnut-chocolate spread…