Wonderland of the Americas was designed around the department store and the automobile. Neither is what keeps it open now, and neither has been for some time.
The mall on Fredericksburg Road in Balcones Heights, Texas, opened in 1961 with a full department store and a grocery anchor near the junction of two expressways. That was the model.
The lower level today is primarily a medical corridor: VA clinics, pediatric urgent care, dental offices, and eye care. The former cinema space houses a local theater company. A horror museum opened on the first floor in 2025…