Allegiant’s strategy has always focused on finding markets that others wouldn’t serve. Whether it’s because the route was too small for anyone to care or it was due to Allegiant using alternate airports, the airline has long shied away from direct competition. Now, however, it seems to be using a different tactic in Fort Lauderdale. It is facing competition on all four of the new routes it just recently announced, and I find that to be a headscratcher.
To understand how different this is, we have to first understand Allegiant’s business. So, I dug into Cirium schedule data for 2026 to pull out some information that would help illustrate this more clearly. First, Allegiant hates competition.
Allegiant Routes Shown by Number of Competitors
FY 2026 Schedule Data via Cirium…