Here’s a lesson for city officials and marketing teams when choosing city slogans: Don’t be afraid to poke a little fun at your image.
When we asked Chronicle readers to vote for the best Bay Area city slogan, “It’s Great to Be Alive in Colma!” was the runaway winner. Out of 368 voters, 58% supported the underappreciated Peninsula city, which has the Bay Area’s smallest living population (1,385 residents) but largest number of dead (1.6 million bodies).
I wrote over the weekend about my love for San Francisco’s 167-year-old city slogan “Oro en Paz, Fierro en Guerra” (which translates to “Gold in Peace, Iron in War”). We asked readers to pick their favorite city slogan, and let us know the great mottos we missed. Readers could vote for three slogans and nominate new ones…