Why did Dutch Bros open a coffee shop 150 feet from an existing one in Fresno?

Dutch Bros Coffee just opened a new drive-thru about 150 feet from an existing drive-thru.

No, the market is not so saturated that the coffee shops are opening side by side — even though there are a lot of Dutch Bros opening in the Fresno area.

But the new location at the southwest corner of Ashlan and Willow avenues (at the Chestnut Diagonal) is a replacement for the very first Dutch Bros that opened in Fresno; a 400-square-foot building opened in 2006…

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