Risky price cut pays off at Electric Cheetah in Grand Rapids

GRAND RAPIDS, Mich. (WOOD) — At Electric Cheetah, cutting menu prices by roughly 30% was a risk that has paid off. Since making the move, the owner says sales have grown by 35%.

Inflation spiked to its highest level in nearly two years, with the annual rate now at 3.3%. Consumers are feeling it everywhere from the grocery store to restaurants.

In response, many restaurants are raising prices to keep up, but last month, Electric Cheetah announced it was doing the opposite: lowering prices…

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