GREENSBORO, N.C.- Mack Trucks is saddling up for a new business partnership. Or maybe “pardnership” would be a more accurate description.
The truck maker is joining forces with PBR (Professional Bull Riders), part of TKO Group Holdings, for a multi-year partnership.
Mack has been named the official hauler of PBR. It’s the first Western sport partnership in company history, Mack said…