First it was mom-and-pop shops and boutiques. Then came the strip malls. Then big malls were all the rage. Then a little thing called the internet and online shopping dominated. Then it was back to mom-and-pop shops on Main Street. Now retail has gone gaga for making the destination so much more than just shopping. It’s about bigger, badder and more immersive, a journey to not only spend bucks on the latest threads, but to combine that purchase with dining and entertainment. The new BLVD Las Vegas is a prime example of this new trend, and it’s a stunning addition to the skyline.
“BLVD Las Vegas is a destination featuring global brands, dining options, and immersive entertainment. With 700 feet of frontage along the Strip and street-level access for pedestrians, we stand out among other retail destinations,” said Eli Gindi, founder of BLVD Las Vegas. Breaking ground in 2023, BLVD Las Vegas is nearing completion with 400,000 square feet of total retail and dining—with 75% occupancy already opened—along the Las Vegas Strip at the corner of Harmon Avenue. BLVD Las Vegas’ top floor is called The Overlook, a rooftop space of more than 110,000 square feet reserved for food and beverage and special events.
Retail
The list of retailers currently open includes Puma, Adidas, Pandora, JD Sports, Lululemon, H&M, ABC Stores and Abercrombie & Fitch. Many of the brands have used BLVD Las Vegas as the location for their flagship store, and shoppers can purchase one-of-a-kind and customizable goods. There are also bonus offerings like a charms bar at Pandora, where you can build your own bracelets or necklaces, choosing from hundreds of charms. The Puma store offers customizable footwear and clothing, and partners with brands like Ferrari to bring the F1 Las Vegas racetrack alive through racing simulators that guests can drive, while Lululemon offers one-of-a-kind apparel and engravable water bottles.
Opening this year and next will be a flagship Bootbarn location for all your country western gear, Sunglass Hut and Miniso, a Chinese brand that sells some of world’s most popular and viral toys, makeup, accessories and apparel.
Food and Beverage
The Overlook on the third floor is reserved strictly for food and beverage and event space. With stunning views of the Strip, the outdoor space currently hosts free wellness events including yoga and Pilates…