Snoop Dogg is bringing his Smoke Weed Every Day brand back to where it all started, with a new brick-and-mortar shop in Long Beach set to open on Saturday. Organizers are billing the launch as a hometown homecoming, part retail, part pop-up and part culture showcase, complete with live music, vendors and a midday ribbon-cutting.
Opening day plans and where to go
According to a press release shared with KTLA, S.W.E.D. Long Beach will welcome guests Saturday on a tight schedule: doors open at 8 a.m., festivities kick off at 10 a.m., and a noon ribbon-cutting will include the city presenting a certificate to Snoop Dogg. The brand’s Long Beach page lists the shop’s address as 2115 E. 10th St., and California licensing records show S.W.E.D. holds an active adult-use retail license for that location.
What you’ll find inside
Organizers describe the storefront as an immersive crossover of retail and music culture, with plans for retro arcade games…..