For the first time in Betty Rae’s history, Northlanders can officially get the sweet tastes of the ice cream shop’s scoops of cookie monster, lavender honey, cereal milk and gooey butter cake north of the river.
Betty Rae’s Ice Cream opened its 11th location in the Kansas City metro earlier this month in Liberty, crossing the Missouri River for the first time and accomplishing a years-long dream for owner Matt Shatto.
Bringing Betty Rae’s to the Northland has been a goal for Shatto since he first took over the company in 2023. He grew up on a dairy farm north of Liberty and later attended William Jewell College there, too. It’s a special place for him, and one he’s always wanted to open up shop in…