Texas pride runs deep, right down to Lone Star residents’ wallet.
It’s no secret that Texans love to support local, homegrown brands, but a new study released this week outlines which Texas-founded companies have garnered the most trust and consumer rapport in the Lone Star State.
LSG — a communications and public affairs organization based in Washington, D.C. with a Texas outpost in The Woodlands — surveyed 1,500 people across Austin, Dallas and Houston earlier this year to gauge which brands they trust the most, releasing the findings on Thursday, April 23. Among those surveyed, 86% of respondents said they “strongly identify with Texas culture and identity” and utilize that via their purchasing habits…