POWELL, Tenn. — Weigel’s is celebrating its 95th anniversary with a summer-long campaign centered on consistent value and high-frequency customer engagement, underscoring how convenience retailers are evolving beyond transactional models.
Centered on the message “Just Getting Started,” the campaign emphasizes repeatable, everyday value rather than one-off promotions. At its core is a 95-cent pricing platform that includes dispensed beverages, fuel savings days, CPG discounts, and bundled W Value Meals designed to drive routine visits and basket building.
Layered on top is a significant push into digital engagement through the MyWeigel’s Rewards ecosystem. The retailer is rolling out 95 days of streak-based activity, including interactive trivia, spin-to-win games, digital scratch-offs, and location-based check-ins, all designed to increase daily interaction both in-store and in the app…