The Pennsylvania Bus Association’s longtime Marketplace event will be rebranded as the PBA Group Travel Marketplace beginning in 2027, reflecting an expanded vision and broader focus on the group travel industry.
The event will continue to provide the same networking and business-building opportunities while broadening its emphasis beyond traditional group leader participation to include motorcoach operators, destinations, attractions, hotels, tourism partners, and travel suppliers, PBA announced.
“The new name better captures what this event has become and where it is headed,” said Alison Sherman, chair of the Marketplace committee and a member of the PBA board. “Our goal is to create meaningful business connections across all sectors of the group travel industry while continuing to maintain the relationships and opportunities attendees have always valued.”…