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LUBBOCK, Texas — The United Family in Texas and New Mexico will host its annual Hatch Chile Fest, a promotion all about the celebration of the hatch chile. During the promotion, stores will conduct on-site roasting of fresh hatch chiles, build special displays and prepare numerous limited-time products across departments.
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“We are proud to continue this tradition of roasting fresh hatch green chiles at our store,” said Joseph Bunting, produce business director for the United Family. “Each year, we look forward to providing our guests delicious and versatile chile peppers. Not only will they experience various varieties at our roasting stations, but they will also see them promoted in the store.”
A variety of special products will also be available throughout the store during this time. Produce will have fresh peppers, salsa, hatch guacamole and a wide variety of fresh cut selections incorporating hatch chiles. Guests will also see Hatch Chile creations across the meat market, ReadyMeals and even the bakery. All these products will be marked with special Hatch Chile stickers…