Nothing makes people quite as happy as a trip to the ice cream shop. Thankfully, there are endless options offering enough goods to tantalize anyone’s palate. Across the U.S., nearly 17,800 ice cream shops serve up tasty treats to satisfy Americans’ cravings.
While most of us would agree that there’s no such thing as bad ice cream, there are still elements that keep customers coming back to one ice cream shop over another. A sense of newness and surprise are two big draws. Shop owners aim to please by using quality ingredients to experiment with new mashups—consider the rising trend of ice cream combined with pie. Some put unique spins on global treats, like Japanese mochi and Italian gelato. Others create giant Instagram-ready concoctions that become the highlight of social media.
Consumers have learned that smaller scoop shops may be more adaptive to real-time reactions, which means embracing new concepts, such as delicious dairy-free options. They can also ditch chemicals and give plant-based food coloring a try to see how it resonates with their customers…