When I started documenting Portland’s bike scene in April 2005, my main goal was to provide a window into an amazing community. I was new to town and was deeply inspired and excited by what I saw on the streets — and I figured other people would be too. I wanted everyone on the Internet to get a taste for the creative and vibrant culture around bicycles that was being created in this city and a daily blog just happened to be a great tool for the job. As the site grew and my role changed, there was always one question I would ask myself when I needed editorial guidance:
What does our community need most from BikePortland?
Was there a new bike-related business that needed help getting off the ground? Do a profile. Was a nonprofit looking to gain traction? Highlight their work and events. Was a good policy or program under threat? Draw attention to the issue. Was a politician being bad? Expose them. Was a piece of infrastructure dangerous to cyclists? Explain why and help push for changes…