The Brief
- A developer and a luxury brand teamed up with a local artist to commission a designer sofa.
- The sofa’s $1 million price tag is intended to spark conversations about the true, priceless nature of art, they say.
- The art-focused partnership is tied to the Roche Bobois residential tower coming to downtown St. Pete.
ST. PETERSBURG, Fla. – A 29-story luxury residential tower coming to downtown St. Petersburg is blending high-end living with local art.
St. Petersburg luxury tower
Dig deeper:
Valor Real Estate Development partnered with Parisian luxury brand Roche Bobois for the project on Fourth Street South in downtown. They chose to collaborate with local artist Taylor Smith, known as Dreamweaver, and have her transform a sofa during a live art experience earlier this year.
The designer sofa is now going for $1 million.
They say the steep price tag is designed to ignite conversation around the value of art, emphasizing that true creativity is priceless. Darius Wilher, the deputy CEO of Valor Real Estate Development, noted that the building aims to integrate local art throughout the entire 164-residence building.…