NASCAR’s highly anticipated return to Southern California just took a major step forward — and the latest development says as much about the sport’s future as it does about a single race weekend.
Officials confirmed that the all-new street course being built at Naval Base Coronado will be known as Qualcomm Circuit, following a naming rights partnership with the San Diego-based technology company. The move locks in a corporate identity for what is already shaping up to be one of the most unique events on the NASCAR calendar.
The 16-turn, 3.4-mile layout — constructed entirely within an active U.S. Navy installation — will host NASCAR’s San Diego race weekend, marking the first time the Cup Series competes on an active military base.
A Historic Venue With a Modern Identity
While naming rights deals are nothing new in motorsports, this one carries added weight given the setting…