Less than a year after Bed Bath & Beyond Executive Chairman Marcus Lemonis called California “one of the most overregulated, expensive and risky environments for businesses in America,” the home goods retailer is reversing course with the reopening of 12 stores across the state. Six of them will be in the Bay Area.
A Thursday news release from The Container Store revealed the launch of a chainwide “store changing” event as 98 of its outposts across the U.S. overhaul their selling floors to incorporate products from Bed Bath & Beyond. The Container Store has been liquidating 30% of its existing products, which stores offered to customers at steep discounts over the weekend, also opening one hour in advance to offer 5% coupons to early bird shoppers.
“This is a reset with purpose,” Jen Pape, senior vice president of stores at The Container Store, wrote in a statement. “We are actively reshaping our stores to make room for what’s next. By streamlining select categories today, we’re creating the space and flexibility needed to introduce Bed Bath & Beyond products and deliver a more complete home experience for our customers.”…