SAN JOSE — World Cup visitors are already pushing up short-term rental demand and nightly rates across parts of the Bay Area, but early data suggests the surge may be uneven and softer than some local boosters expected.
Demand for short-term rentals is up 10% in the Bay Area compared with a year ago for group play matches and up 17.9% from last year for the round of 32, according to AirDNA, an analytics firm that tracks short-term rentals.
After recent major events, including the Super Bowl, brought various positive economic impacts to the region, there was hope matches for soccer’s signature event could follow suit…