Sonoma County’s Jordan Vineyard & Winery is teaming up with the company behind Two Buck Chuck, giving the independent Alexander Valley producer a much larger sales and distribution engine without selling the family brand.
The marketing and distribution partnership between Jordan and Ceres-based Bronco Wine Co. was announced Monday and became effective Saturday, according to The Press Democrat. Jordan will remain independently owned and operated, while Bronco takes on a national commercial role built around Jordan’s customer relationships, Cabernet Sauvignon and Chardonnay.
That makes the arrangement more of a reach-for-the-shelf strategy than a takeover. Jordan, founded in 1972 in Sonoma County’s Alexander Valley, has long cultivated a polished, French-inspired identity centered on food, hospitality and age-worthy wines.
Jordan Keeps Its Independence As Bronco Expands Its Role
Jordan describes itself as independently owned by John Jordan, whose parents founded the winery, and the brand says it continues to focus on just two core wines: Cabernet Sauvignon and Chardonnay. The winery’s own history notes that its first Cabernet vintage arrived in 1976, followed by Chardonnay in 1979, establishing the narrow but durable portfolio that Bronco will now help push into more markets…